Postcards of Kindness

We love this thoughtful and heartwarming idea from a care home, which has turned into a national movement of making connections, sharing stories and creating friendships.

Postcards of Kindness was created by Your Health Group – a care home provider with ten homes across the UK. In 2018, they launched a campaign asking people to send their residents postcards, and then in 2019, they decided to take their appeal further and set up a group encouraging more care homes and care settings to get involved. “We want to combat loneliness and isolation across the country and remind our residents that there’s always somebody thinking of them, regardless of where in the world the postcards have come from. Imagine being able to travel the world alongside card writers while sharing their holiday adventures; residents’ memories are stirred and imaginations piqued,” they said.

On their Facebook page you can add your own care home address so your residents start receiving postcards, or find the addresses of other participating care homes so your residents can send postcards themselves. Share the postcards you get with the group, and if you’re very social media-savvy, use the hashtag #PostcardsOfKindness whenever you’re posting.

You can find out more about Postcards of Kindness here, and see a wonderful video of how much joy the appeal has already brought below.

Dementia postcard appeal

So sweet ♥️A care home for people living with dementia has had a "phenomenal" response to an appeal for holiday postcards to share with their residents 👏

Posted by BBC East Midlands on Saturday, August 11, 2018