Dementia Action Week is a yearly awareness campaign, hosted by the Alzheimer's Society. We are proud to support this important campaign and to mark the event, we are offering free access to our exclusive Daily Sparkle Dementia Action Week digital pack.

Living with dementia brings huge challenges, but the incredible work of organisations such as Alzheimers society provides knowledge, advice and much-needed support. As the nation'sleading provider of reminiscence activities for the elderly and people living with dementia, our resources are enjoyed by a readership of thousands every single day.

Our resources relate to a world that many people live in - a world which we view as the past, but which is often their experience of reality. Our resources trigger memories of that world, subsequently prompting conversation, boosting self-esteem and encouraging connection.

Our free Dementia Action Week activity pack offers a taster of our all of our resources. Download yours at https://tinyurl.com/yckpzs9z.

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This week, Mental Health Awareness Week is focusing on tackling loneliness. Those of us living and working in dementia care have seen the impacts of loneliness up close during the pandemic, and so many of you have been working tirelessly to keep everyone feeling connected. Our connection to other people and our community is fundamental to protecting our mental health, so this week we are celebrating friendship and togetherness 🥰

#mentalhealthawarenessweek #ivebeenthere #dailysparkle #dementia #dementiacare #alzheimers #carehome #togetherness